12. From your tracking analysis info, develop a profile of your readers before you start writing, e.g. who they are, what their goals, are, etc… What are the demographics of your clients: age, education, culture, geographic, etc..
13. Use pictures more often, if you can, to explain because people remember pictures more than words- images make the message more memorable. You can with the well-chosen pictures make an emotional impact upon a potential customer, which will help sell your service.
14. Overly large graphics can detract from your content delivery and your vital message to the client. Relevant and well-written content- impactive words should be able to stand on their own- even as plain text. Choose your graphics wisely--- the principle of “less is more” applies here. Keep the delivery of the content short and sweet. Avoid excessively long sentences.
15. Give them life stories on your site.. Try to include heartfelt stories by how your customers’ lives have been made easier or positively changed by using your service.
16. Don’t make the users work or think hard to get what they want or need.. i.e. don’t have them click 4 times to get back to the home page i.e. have a back button to Home page on each page of your site might prove useful in some cases. One click should get them to where they need to go on any part of your site.
17. Use the active voice and words that have impact. Whenever possible, make the subject of the sentence do something. Example:. The business proposals were reviewed by senior management. Can become- “Senior management reviewed the business cases.”
18. Understand that different audiences will have different needs and goals, and you must design for their diversity
19. Use short sentences, and paragraphs.
20. Provide sufficient visual space
Monday, October 19, 2009
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