Tips for making your writing more dynamic for the reader

Remember you write for to engage the reader, not to disengage.

So, to give more impact to your message, use strong verbs. So many writers take strong verbs and transform them into meaningless nouns. Such a technique steals the poignancy of your message as well as its vitality.

To remedy this malady, re-read your text and highlight all words ending in –ance, -ment, and- ion . When it is plausible, substitute these words with a verb.

Example: This receipt is a confirmation of the purchase I made last Tuesday.

Better: This receipt confirms the purchase I made last Tuesday.

Example: Preparation of the room should be done before the meeting.

Better: Prepare the room before the meeting.

Another way that weakens the voice of your writing is using helping verbs.

When possible, substitute them with strong action verbs.

Helping verbs are:

Be ( am, is ,are, was ,were, been)

Have ( has, had)

Do ( does, did)

Shall

Should

Would

Example: I will have completed the business case by Friday.

Better: I will complete the project by Friday.

Example: I have been invited to present at the conference.

Better: I am invited to present at the conference.