For those who are auditory learners/ editors, or process info. better through auditory means... here is something below that may be of help.
http://www.wordtalk.org.uk/home/ --- reads Microsoft Word aloud. but Windows only.
Showing posts with label copywriting. Show all posts
Showing posts with label copywriting. Show all posts
Monday, May 9, 2016
Monday, May 2, 2011
Canadian Discovery Portal-- for your research
www.canadiana.org is a great new search engine that searches 60 million pages of info from library, museum, and archives collections from Canada.
Use it to do your research for your writing.
Use it to do your research for your writing.
Saturday, June 19, 2010
Focus on the big picture
When you are writing, it is important to think of your script/piece – not as a thing in and of itself, but as part of a larger process.
This is particularly significant in our digital world with its emphasis on open platform, interactivity and global venue.
This is particularly significant in our digital world with its emphasis on open platform, interactivity and global venue.
Monday, October 19, 2009
More tips re: writing for the Web
12. From your tracking analysis info, develop a profile of your readers before you start writing, e.g. who they are, what their goals, are, etc… What are the demographics of your clients: age, education, culture, geographic, etc..
13. Use pictures more often, if you can, to explain because people remember pictures more than words- images make the message more memorable. You can with the well-chosen pictures make an emotional impact upon a potential customer, which will help sell your service.
14. Overly large graphics can detract from your content delivery and your vital message to the client. Relevant and well-written content- impactive words should be able to stand on their own- even as plain text. Choose your graphics wisely--- the principle of “less is more” applies here. Keep the delivery of the content short and sweet. Avoid excessively long sentences.
15. Give them life stories on your site.. Try to include heartfelt stories by how your customers’ lives have been made easier or positively changed by using your service.
16. Don’t make the users work or think hard to get what they want or need.. i.e. don’t have them click 4 times to get back to the home page i.e. have a back button to Home page on each page of your site might prove useful in some cases. One click should get them to where they need to go on any part of your site.
17. Use the active voice and words that have impact. Whenever possible, make the subject of the sentence do something. Example:. The business proposals were reviewed by senior management. Can become- “Senior management reviewed the business cases.”
18. Understand that different audiences will have different needs and goals, and you must design for their diversity
19. Use short sentences, and paragraphs.
20. Provide sufficient visual space
13. Use pictures more often, if you can, to explain because people remember pictures more than words- images make the message more memorable. You can with the well-chosen pictures make an emotional impact upon a potential customer, which will help sell your service.
14. Overly large graphics can detract from your content delivery and your vital message to the client. Relevant and well-written content- impactive words should be able to stand on their own- even as plain text. Choose your graphics wisely--- the principle of “less is more” applies here. Keep the delivery of the content short and sweet. Avoid excessively long sentences.
15. Give them life stories on your site.. Try to include heartfelt stories by how your customers’ lives have been made easier or positively changed by using your service.
16. Don’t make the users work or think hard to get what they want or need.. i.e. don’t have them click 4 times to get back to the home page i.e. have a back button to Home page on each page of your site might prove useful in some cases. One click should get them to where they need to go on any part of your site.
17. Use the active voice and words that have impact. Whenever possible, make the subject of the sentence do something. Example:. The business proposals were reviewed by senior management. Can become- “Senior management reviewed the business cases.”
18. Understand that different audiences will have different needs and goals, and you must design for their diversity
19. Use short sentences, and paragraphs.
20. Provide sufficient visual space
Wednesday, July 29, 2009
Tips for writing for the Web
Layout
Formatting and Background for the Web Article
1. Use a bigger font size for headlines
2. Use larger font size for people - it can range from 10 point to 14 point.
3. Colour code your headlines but do not use too many different colours.
4. Make sure the colour does not clash with the background, e.g. orange and pink together; blue and green; and yellow and orange ,etc…
5. Particularly avoid the following colours for text and background: yellow, green and blue.
6. Don’t use too much embolding or Italics… less is more because they are hard to read off a monitor.
7. Be careful of underlining headlines or words because it can be confused with hyperlinks.
8. Avoid the use of purple or orange for hyperlinks. These colours are very hard to see.
9. Don’t use serif fonts because you cannot differentiate serif font on the Web. Serif font is only for print.
10. Use bullet points - they are user –friendly and easy on the eyes.
11. Use vertical lists to break up complicated texts. By chunking the info., you make it easier for the reader to remember your message. Remember to use white space between chunking episodes to make the info. more appealing to the reader’s eye.
Formatting and Background for the Web Article
1. Use a bigger font size for headlines
2. Use larger font size for people - it can range from 10 point to 14 point.
3. Colour code your headlines but do not use too many different colours.
4. Make sure the colour does not clash with the background, e.g. orange and pink together; blue and green; and yellow and orange ,etc…
5. Particularly avoid the following colours for text and background: yellow, green and blue.
6. Don’t use too much embolding or Italics… less is more because they are hard to read off a monitor.
7. Be careful of underlining headlines or words because it can be confused with hyperlinks.
8. Avoid the use of purple or orange for hyperlinks. These colours are very hard to see.
9. Don’t use serif fonts because you cannot differentiate serif font on the Web. Serif font is only for print.
10. Use bullet points - they are user –friendly and easy on the eyes.
11. Use vertical lists to break up complicated texts. By chunking the info., you make it easier for the reader to remember your message. Remember to use white space between chunking episodes to make the info. more appealing to the reader’s eye.
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